Outreach

The outreach lane covers everything the directory checklist doesn't: listicle requests, link insertions, guest posts — any target page you pitch a human about. Prospects carry the article, contact, score and a pipeline status; sends carry the draft (with the specific detail it cites) and the outcome. Humans send the email — the lane records state.

PipelineCopy Anchor Link

Prospect statuses: prospect → draft_ready → sent → replied → live (or skip). Send statuses: draft → sent → replied → won | lost.

MCP ToolCopy Anchor Link

• Tool name: startupkit_outreach
• Actions:
  • list (default) — prospects, filterable by status, sorted by score
  • save — upsert a prospect (url required; title, contact_name, contact_email, notes, score, status; "clear" removes it)
  • sends — the draft/outcome queue
  • log — queue a draft (prospect_url, subject, body, detail_cited) or update a send (id, status)
• Output: prospects or sends with a per-status summary

detail_cited is the one specific detail from the target article the draft references — a section name, a competitor called out, the year in the title. It's what keeps pitches non-generic.

CLICopy Anchor Link

startupkit outreach                                          # prospects + summary
startupkit outreach --add https://a.com/quip-alternatives \
  --title "Best Quip alternatives" --email [email protected] --score 8
startupkit outreach --mark <url> --mark-status draft_ready
startupkit outreach --draft <prospect-url> \
  --subject "Jot for your list" --body "…" --detail "the offline-editing section"
startupkit outreach --sends                                  # the review queue
startupkit outreach --send-id snd_… --send-status sent       # log the human send

Set your startupkit_project first — prospects and sends are tracked per project. For self-serve directory targets, use startupkit_submissions instead.